Otherwise
Creative Direction & Brand Design
We led the full brand development of artist led film production company Otherwise, shaping its strategy, positioning and voice from the ground up. We articulated a clear cultural proposition, defined its audience and narrative territory, and translated this into a complete visual identity system. We designed the brand world across logo, typography, colour and art direction, creating a flexible framework that could hold both experimental moving image and institutional partnerships. We then directed and delivered the website build, structuring the platform as both portfolio and manifesto, ensuring the digital experience reflected the studio’s ethos, ambitions and international reach.