PARTNER PROJECTS
Art Direction
We art directed the launch of Ohayo, the UK’s first hangover prevention drink, bringing its quirky, vibrant identity to life. From the VIP trailers at Glastonbury to the shelves of Harvey Nichols, Ohayo quickly became the go-to "miracle cure" for hangovers, gaining coverage in major outlets like The Guardian, The Telegraph, and The Independent. Our creative direction embraced the playful and innovative nature of the brand with the simple message: “Drink before bed. Wake up. Feel good. Tomorrow says thank you.” This ran across every element from the branding to the launch communications and social media.
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