Uncompromising Characters — SOURCE MATERIAL STUDIO

PARTNER PROJECTS

Uncompromising Characters

Manifest London
Visual Research, Art Direction

For a well-known Scottish whisky brand, the team at Manifest tasked us with developing a distinctive visual direction to support the uncompromising characters of their campaign idea. We conducted visual research and crafted a bold, high-contrast black-and-white treatment across both still and moving image, aiming to reveal the stories of our characters with graphic simplicity. The tone is striking, uncompromising, and timeless—classic yet playful. In an industry often dominated by bright imagery and heritage-driven narratives, this approach offered a fresh take, subtly nodding to Scottish roots without relying on clichés.